Vol. 3 No. 2 (2024)

Articles

• Consumer Perceived Privacy Concern on Purchase Intention in the Case of Social Media Marketing

  Asfaw Mesfin Yonis, Mulugeta Girma

  1-15

  • PDF

• Determinant of Electric Car Adoption in the Case of Dire Dawa Consumers Perspectives

  Nejat Nesru Mohammed

  16-37

  • PDF

• Consumers Brand Preference of Soft Drinks: A Comparative Analysis of Pepsi Cola and Coca-Cola Products Among Dire Dawa University Students

  Fuad Indirs, Mingizem Birhan

  38-61

  • PDF

• Factors Influencing Students Enrollment As Marketing Strategy in Private Higher Education: to Promoting Educational Service in Case of Ethiopia

  Hinsene Begna, Lamesgen Ayele

  62-83

  • PDF

• The Influence of Sales Skills on Personal Selling Performance in the Case of Bottled Water Industries in Dire Dawa City

  Samuel Tasew

  84-100

  • PDF